The Tin Can Telephone
By Bobby Neal Winters
When I was a kid, there was no such thing as trash service in
rural areas. You burned your trash to minimize its total volume.
Then, when your burn barrel was full of things that would no longer
burn, you hauled it off an dumped it in a isolated area where no one was
looking. I’m not proud of it, but that’s the way it was.
Sometimes we dug tin cans out of the trash and made phones
out of them. The idea is simple and I am sure many of you have done
it--or something similar--yourselves. You take two cans, put holes in
the center of the bottom, and attach the cans with a light string. You
then holed the cans so the string is taut and talk into one can while
someone listens in the other.
The model for
communication theory is only a little more sophisticated. You have the
equivalent of the two cans: call one the transmitter and the other the
receiver. And you have the string: call in the channel.
Instead of talking on one end and hearing on the other, you
are sending symbols on one end and receiving them on the other. When we
say symbol, you can think what you want; the model is abstract enough
to admit just about anything. In practice, the folks who do this sort
of thing will think of a symbol as being a string of ones and zeros.
The channel--the string, as it were--brings in an little more
complication because it is a device through which we can add noise to
the signal. Those of us who have used the tin can telephone know that
sometime the wind would whistle through the string. This model will
allow for that, but it will also allow for electromagnetic disturbances
disrupting those ones and zeros being transmitted.
As an exercise, think about the following situation. Agents
have captured an enemy operative. She is a beautiful blond bombshell, a
perfect exemplar of the “Bond Girl.” You send a message, “Kill the
prisoner.” As you do, lightning strikes and your agents receive, “Ki**
the prisoner.”
There is ambiguity in
the message.
While it can be
reconstructed correctly, it can also be reconstructed as, “Kiss the
prisoner.” Depending upon the proclivities of your agents, they might
find this message more attractive.
One
value in creating a system to communicate effectively is to minimize
the chance of this sort of ambiguity. One way around it is to create a
code wherein only certain things can be said. This book, possibly,
wouldn’t include the possibility of kissing an agent. In practice, the
symbols of ones and zeros are constructed so that only a few strings of
ones and zeros are acceptable and corrupted ones are no longer in the
alphabet, as it were.
The military does this
with they so-called phonetic alphabet. Interpreting strings of letters
over a telephone line can be difficult. The letters ess and eff can
sound the same, for example. Instead of saying “Ess eff,” which could
be heard either as “ess ess” or “eff eff,” using the military phonetic
alphabet you would say “Sierra Foxtrot.” A set of symbols has been
created so that, even when transmitted over a noisy channel, there is a
reasonable chance of recovering the original symbols.
So you could say “Kilo India Lima Lima” the prisoner and that
wouldn’t be heard as “Kilo India Sierra Sierra” the prisoner.
What we’ve done here is to start talking about using a code.
The word code is often used to mean hiding the meaning of a message as
when we say that people are talking in code to one another. This is
what mathematicians refer to as encryption, which is a different sort of
thing. Encryption is about hiding meaning, but codes are about trying
to transmit messages accurately. I won’t chide you about blurring the
distinction in casual speech, but in this context I will keep the
distinction.
One practical issue
that does occur in communication is whether the transmitter and receiver
have the same code book.
I was watching
a television show the other night where a young woman invited her date
for the evening in for “a cup of coffee.” His code book interpreted
that phrase to mean an invitation for a hot, caffeine containing drink.
In her code book, it was intended to convey the possibility of insuring
wakefulness by other means.
This is by no
means an artificial example, nor is it unique. When adults are talking
to children, the children have a different code book, as there
vocabulary is smaller. Communication is possible between parent and
child though there is sometimes frustration in both direction. There is
also much comedy, as in the preceding paragraph, based on the
characters having different code books.
It
seems to me that an important element in basic communication is for the
transmitter to know as well as possible what code book the receiver has
and to craft the message accordingly.
The
folks in marketing are masters at this. They will tailor their
messages to a particular demographic, folks with a particular code book
and get their message through to that market.
In
talking so much about the transmitter and receiver, let’s not forget
about the channel. There is only a certain amount of information that
can be sent across a channel. What is not sent can be as important as
what is sent.
There have been time
when I’ve met people in church. They’ve got nice clothing on. They are
driving a late model car. The overall impression, their image, is one
of prosperity. The truth is that they live in a modest home and that
the car isn’t paid for and the clothing are saved for special occasions.
They can make themselves look rich by hiding their bank accounts and
their homes. It’s not only what is seen; it’s what’s not seen.
Celebrities make use of this as well. They have their image,
their public persona, but they have their private selves as well. For
them, the image is a commodity that they sell just like a farmer sells
produce. They must master what is seen and what is unseen.
It is a mistake, though, to believe that only celebrities
have images. Each of us has an image as well. We use different
language for it; often we call it a reputation. It doesn’t take long to
get one, and once you’ve got a bad one it can take a while to improve
it.
We build our images, our reputations, by the
signals we send. Some are masters of image creation. It is relatively
easy to convey an image of being prosperous; you just have to be sure to
spend your money where people can see it. It is relatively easy to
appear to be intelligent; much of time it consists of keeping your mouth
shut.
Beyond that you have to know your market and
what code book they have. It also helps to be rich, smart, or whatever
you are trying to portray yourself to be, but because of the narrowness
of communication channels, it’s not always necessary.